Wednesday, 26 January 2011

Interactive Advertising

http://vimeo.com/18642768

This is a video by Marcus Wallander at Hyper Island in Stockholm. They created this interactive window display for a street-wear clothing brand called WeSC. The idea was to have the brand and clothing interact with people as they walk past. I really like this idea and would love to try and adapt the concept to fit in with the advertisements I'll be doing for the festival. My only worry would be the technical side and the execution of it all, hhhmmmm?

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