"THE SHAPE OF LETTERS DO NOT DERIVE THEIR BEAUTY FROM ANY SENSUAL OR SENTIMENTAL REMINISCENCES. NO ONE CAN SAY THE O'S ROUNDNESS APPEALS TO US ONLY BECAUSE IT IS LIKE THAT OF AN APPLE OR OF A GIRL'S BREAST OR OF THE FULL MOON. LETTERS ARE THINGS, NOT PICTURES OF THINGS."
Eric Gill
"EACH LETTER SHOULD HAVE A FLIRTATION TO THE ONE NEXT TO IT"
Mac Baumwell
"ANY GOOD TYPEFACE CAN BE COMPLETELY DESTROYED WHEN MISUSED OR EXTENSIVELY OVERUSED"
Alexander Gelman
"I CAN'T EXPLAIN IT. I JUST LIKE LOOKING AT TYPE. I JUST GET A TOTAL KICK OUT OF IT. OTHER PEOPLE LOOK AT BOTTLES OF WINE OR WHATEVER, OR, YOU KNOW GIRL'S BOTTOMS. I JUST GET KICKS OUT OF LOOKING AT TYPE. IT'S A LITTLE WORRYING, I MUST ADMIT."
Eric Spiekermann
"THE MOST IMPORTANT THING I HAVE LEARNED IS THAT LEGIBILITY AND BEAUTY STAND CLOSE TOGETHER AND THAT TYPE DESIGN IN IT'S RESTRAINT, SHOULD BE ONLY FELT BUT NOT PERCEIVED BY THE READER"
Adrian Frutiger
Computer Arts Projects_June 2008
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